Meet Danielle Danying Li, Popshop Live Founder — Bio + How to Reach Out

Last updated: 2025-11-08

Who is Danielle Danying Li?

Danielle Danying Li is the founder and CEO of Popshop Live, a live shopping platform that has gained significant traction since its founding in 2018. She is an entrepreneur with a background in interactive telecommunications and business design. Li is also involved with CommentSold as the Chief Innovation Officer, focusing on live commerce solutions.

Danielle Danying Li's Work History

Danielle Li has a diverse career in e-commerce and live streaming technology. She founded Popshop Live in 2018, leading its growth into a major player in the live shopping industry, and currently serves as its CEO. She also holds the role of Chief Innovation Officer at CommentSold, where she helps develop new live selling tools and platforms.

• 2018-04-01 - Founder & CEO, Popshop Live
• 2016-06-01 - 2018-04-01 - CEO & Founder, Williamsburg Lab

Danielle Danying Li's Education

Li attended New York University, where she studied Interactive Telecommunications, and also studied Business Design at Domus Academy. She has a background in management and technology, supporting her entrepreneurial ventures.

• New York University - Interactive Telecommunications Program (2015 - 2015)
• RPI Lally School of Management - (2010 - 2012)
• Domus Academy - Business Design (2010 - 2010)

About Popshop Live

Popshop Live is a live e-commerce platform that enables creators and small businesses to host interactive shopping events. It aims to revolutionize online shopping by combining live streaming with social commerce, empowering entrepreneurs and creators to grow their businesses through engaging, real-time sales.

Popshop Live Funding

Popshop Live has raised $23 million in funding, including a Series A round in July 2021, and was valued at $100 million as of 2025. The company has attracted investments from notable figures and venture capital firms.

How to Reach Danielle Danying Li?

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