Meet William White, Walmart CMO — Bio + How to Reach Out

Last updated: 2025-11-08

Who is William White?

William White is the Chief Marketing Officer at Walmart, responsible for customer insights, marketing strategies, and brand development. He is known for his innovative, consumer-centric approach and has been recognized as one of the world's most influential CMOs by Forbes.

William White's Work History

William White has a extensive career in marketing leadership, with previous roles at Target and Coca-Cola. He specializes in building brand loyalty, driving demand, and modernizing brand presence through strategic marketing initiatives.

• 2020-05-01 - Chief Marketing Officer, Walmart
• 2017-09-01 - 2020-04-01 - Senior Vice President Marketing, Target
• 2014-11-01 - 2017-08-01 - Vice President Marketing, Target
• 2013-01-01 - 2014-11-01 - Marketing Director, Target
• 2009-03-01 - 2012-09-01 - Group Brand Director, Diet Coke & Coke Zero, The Coca-Cola Company
• 2007-08-01 - 2009-02-01 - Global Brand Director, Diet Coke / Coke Light, The Coca-Cola Company
• 2006-01-01 - 2007-07-01 - Strategic Planning Director, Global Brand Marketing, The Coca-Cola Company
• 2004-01-01 - 2005-12-01 - Business Analysis Manager, Global Innovation Strategy & Finance, The Coca-Cola Company
• 1998-07-01 - 2001-08-01 - Assistant Media Director, Starcom MediaVest Group

William White's Education

William White holds undergraduate and MBA degrees from Duke University, with a focus on public policy and marketing.

• Duke University - BA in Public Policy (1994 - 1998)
• Duke University - The Fuqua School of Business - MBA in Marketing (2001 - 2003)

How to Reach William White?

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