Meet Manuel Arroyo, The Coca-Cola Company CMO

Manuel Arroyo's Work History

Manolo Arroyo began his career with Coca-Cola in 1995, holding various marketing and leadership roles worldwide. He rejoined Coca-Cola as CMO in 2020 after leading operations in Asia Pacific and Mexico, and has a background in brand management, operations, and strategic marketing.

• 2019-12 — EVP and Global Chief Marketing Officer, The Coca-Cola Company
• 2019-01 - 2019-12 — President, Asia Pacific Group & Bottling Investments Group, The Coca-Cola Company
• 2017-07 - 2018-12 — President, Mexico Business Unit, The Coca-Cola Company
• 2017-02 - 2017-06 — President, Iberia Franchise Unit, The Coca-Cola Company
• 2015-05 - 2016-09 — CEO, Deoleo
• 2014-08 - 2015-06 — SVP & President of Asia Pacific, SC Johnson
• 2010-02 - 2014-08 — President, ASEAN Business Unit, The Coca-Cola Company
• 2006-10 - 2010-02 — President, South East & West Asia, The Coca-Cola Company
• 2004-08 - 2006-09 — General Manager, Coca-Cola Spain, The Coca-Cola Company
• 2000-06 - 2004-07 — Division Marketing Director & Sparkling Business Unit Director, The Coca-Cola Company
• 1998-01 - 2000-05 — Global Brand Manager, Bottled Water / Fresca-Quatro / Local Brands, The Coca-Cola Company
• 1997-01 - 1997-12 — Brand Manager, Coca-Cola, The Coca-Cola Company

Manuel Arroyo's Education

Manuel Arroyo holds double major degrees in Business Administration and Law from ICADE in Madrid. He has also completed an Advanced Management Program at IMD.

• ICADE, Madrid — Double Major in Business Administration and Law
• IMD (International Institute for Management Development) — Advanced Management Program (2006 - 2006)

How to Reach Manuel Arroyo?

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