Meet Carol Chen, Shell CMO — Bio + How to Reach Out

Last updated: 2025-11-08

Who is Carol Chen?

Carol Chen is the Global CMO for Shell Mobility & Convenience, SVP of Licensed Markets, and Chairman of Shell Brands International. She is responsible for Shell’s mobility products, retail, digital transformation, and customer experience initiatives across multiple markets. With a background in marketing and brand management, she has led global marketing strategies and digital innovations.

Carol Chen's Work History

Carol Chen has a distinguished career in global marketing, leading Shell’s mobility and convenience division since August 2021. She previously held senior marketing roles at Shell and Procter & Gamble, focusing on brand growth, digital transformation, and customer engagement. Her work spans over 20 years across various international markets.

• 2021-08-01 - Global CMO for Shell Mobility & Convenience, SVP Licensed Markets, Chairman Shell Brands International, Shell
• 2018-07-01 - 2021-07-01 - Global CMO & SVP Lubricants, Shell
• 2016-01-01 - 2018-06-30 - Global lubricants B2C Marketing GM, Shell
• 2014-07-01 - 2015-12-31 - China/HK lubricants Marketing GM, Shell
• 2011-07-01 - 2014-06-30 - Marketing director - Asia Pacific Hair & Color And Global Brand Franchise, Procter & Gamble
• 2009-06-01 - 2011-06-30 - Greater China Pampers Babycare marketing director, Procter & Gamble
• 2007-01-01 - 2009-01-01 - Global haircare franchise Associate Marketing Director, Procter & Gamble

Carol Chen's Education

Carol Chen attended the Institute for Real Growth, IMD, Northwestern University Kellogg School of Management, and INSEAD, focusing on marketing, digital transformation, and business growth strategies.

• Institute for Real Growth - Marketing to transform real growth (2018 - 2019)
• IMD - Digital Disruption, Competing in the Digital age (2018 - Present)
• Northwestern University - Kellogg School of Management - B2B Marketing Transformation (2018 - Present)
• INSEAD - Digital transformation (2017 - Present)

How to Reach Carol Chen?

You can reach Carol Chen at *******@shell.com or by calling +1 **********. To get Carol Chen's contact information and other B2B leads like this, sign up for a free account at Anybody.com.