Meet Carol Chen, Shell CMO

Carol Chen's Work History

Carol Chen has a distinguished career in global marketing, leading Shell’s mobility and convenience division since August 2021. She previously held senior marketing roles at Shell and Procter & Gamble, focusing on brand growth, digital transformation, and customer engagement. Her work spans over 20 years across various international markets.

• 2021-08-01 — Global CMO for Shell Mobility & Convenience, SVP Licensed Markets, Chairman Shell Brands International, Shell
• 2018-07-01 - 2021-07-01 — Global CMO & SVP Lubricants, Shell
• 2016-01-01 - 2018-06-30 — Global lubricants B2C Marketing GM, Shell
• 2014-07-01 - 2015-12-31 — China/HK lubricants Marketing GM, Shell
• 2011-07-01 - 2014-06-30 — Marketing director - Asia Pacific Hair & Color And Global Brand Franchise, Procter & Gamble
• 2009-06-01 - 2011-06-30 — Greater China Pampers Babycare marketing director, Procter & Gamble
• 2007-01-01 - 2009-01-01 — Global haircare franchise Associate Marketing Director, Procter & Gamble

Carol Chen's Education

Carol Chen attended the Institute for Real Growth, IMD, Northwestern University Kellogg School of Management, and INSEAD, focusing on marketing, digital transformation, and business growth strategies.

• Institute for Real Growth — Marketing to transform real growth (2018 - 2019)
• IMD — Digital Disruption, Competing in the Digital age (2018 - Present)
• Northwestern University - Kellogg School of Management — B2B Marketing Transformation (2018 - Present)
• INSEAD — Digital transformation (2017 - Present)

How to Reach Carol Chen?

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