Meet Michelle McEttrick, Primark CMO

Bio, work history, education & how to reach out.

Michelle McEttrick

Job Title

CMO at Primark

Contact Information

*******@primark.com

+1 **********

Last updated: 2026-03-03

Who is Michelle McEttrick?

Michelle McEttrick is a marketing executive with extensive experience in brand strategy, digital transformation, and customer engagement. She is currently the Chief Customer Officer at Primark, where she focuses on developing the brand and customer experience.

Michelle McEttrick's Work History

Michelle McEttrick has a successful career spanning over two decades in marketing and branding, with notable roles at Tesco and BBH. She specializes in revitalizing brands, digital strategy, and customer loyalty initiatives.

  • 2022-08 — Chief Customer Officer, Primark
  • 2015-2017 - 2021-04 — Group Brand Director, Tesco
  • 2010-2012 - 2014 — Director of Integrated Marketing, Safeco Corp.
  • 2006-2010 - 2010-06 — Business Director (Main Board), BBH

Michelle McEttrick's Education

Michelle McEttrick has a background in marketing and branding, with a focus on digital transformation and consumer engagement.

  • Unknown — Unknown

How to Reach Michelle McEttrick?

You can reach Michelle McEttrick at *******@primark.com or by calling +1 **********. To get Michelle McEttrick's contact information and other B2B leads like this, sign up for a free account at Anybody.com.

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