Meet Tariq Hassan, Petco CMO — Bio + How to Reach Out

Last updated: 2025-12-13

Who is Tariq Hassan?

Tariq Hassan is a seasoned marketing executive with over 20 years of global experience in brand strategy, digital marketing, and consumer engagement. He has worked with major brands including Pepsi, Gatorade, and Visa, and has held leadership roles at Petco since 2018.

Tariq Hassan's Work History

Tariq Hassan has a distinguished career in marketing, serving as SVP at Bank of America Merrill Lynch and holding senior roles at Hewlett-Packard and Omnicom. He joined Petco as CMO in 2018 to lead its marketing and consumer engagement efforts.

• 2018-09-25 - Chief Marketing Officer, Petco
• 2016-08-01 - 2018-09-24 - SVP, Global Brand Strategy and Head of Marketing for Wealth Management, Bank of America Merrill Lynch
• 2010-07-01 - 2012-01-01 - Global Integrated Campaign Manager, Commercial Printing, HP
• 2007-08-01 - 2010-07-01 - Senior Marketing Manager, The San Diego Union-Tribune

Tariq Hassan's Education

Tariq Hassan holds an honors bachelor's degree in international political science and philosophy from the University of Western Ontario and a master's degree in integrated marketing communications from Northwestern University.

• University of Western Ontario - Bachelor of Science in Management (1996-09-01 - 2000-06-01)
• Northwestern University - Master's degree in Integrated Marketing Communications (2004-09-01 - 2006-06-01)

How to Reach Tariq Hassan?

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