Meet Loreen Babcock, Montefiore Health System CMO

Loreen Babcock's Work History

Loreen Babcock has over 25 years of experience in marketing, with roles at major advertising agencies and founding her own marketing firms. She currently oversees marketing strategy at Montefiore, focusing on brand development, community outreach, and digital analytics.

• 2022-03 — Senior Vice President and Chief Marketing Officer, Montefiore Health System
• 2015-02 - 2022-03 — Vice President and Chief Marketing Officer, Montefiore Health System
• 2012 - 2015 — Founder, CEO, Idevoita
• 2003 - 2012 — Chairman & CEO, Unit 7
• 1996 - 2003 — Founder and President, Lieber Levett Koenig Farese Babcock, Inc.
• 1996 - 1996 — Senior Vice President, Group Account Director, Lowe
• 1994 - 1996 — Partner, Account Director, Ogilvy One
• 1989 - 1994 — Vice President, Account Supervisor, Saatchi & Saatchi Healthcare

Loreen Babcock's Education

Loreen Babcock has a background in marketing and business, with experience in branding and social science applications. She has built her expertise through leadership roles in advertising and her own agencies.

• Pace University — MBA in Finance and Management Information Systems (1994 - 1996)
• Brooklyn College — Master’s Degree in Science (Unknown - Unknown)

How to Reach Loreen Babcock?

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