Meet Marisa Thalberg, JCPenney CMO

Marisa Thalberg's Work History

Marisa Thalberg has held senior marketing roles at Lowe’s, Taco Bell, SeaWorld, and Estée Lauder, demonstrating her expertise in brand reinvigoration and marketing strategy. She recently joined Catalyst Brands to lead marketing for a portfolio of iconic retail brands, leveraging her extensive experience in brand development and customer engagement.

• 2024-10 — Chief Customer and Marketing Officer, Catalyst Brands
• 2024-10 - 2025-11 — Consulting Chief Marketing Officer, JCPenney
• 2023-04 - 2023-10 — Chief Marketing Officer, SeaWorld
• 2010 - 2019 — Chief Brand and Marketing Officer, Lowe’s
• 2004 - 2010 — Global Chief Brand Officer, Taco Bell
• 2000 - 2003 — Chief Marketing Officer, United Parks & Resorts
• 1990 - 1999 — Various roles in marketing and branding, The Estée Lauder Companies

Marisa Thalberg's Education

Marisa Thalberg holds a bachelor's degree in American Civilization from Brown University, where she graduated Phi Beta Kappa. She has been recognized as one of the most influential CMOs globally and is an advocate for women and working moms.

• Brown University — Bachelor's Degree in American Civilization

How to Reach Marisa Thalberg?

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