Meet Lindsey Roy, Hallmark Cards CMO — Bio + How to Reach Out

Last updated: 2025-12-13

Who is Lindsey Roy?

Lindsey Roy is SVP Strategy & Brand at Hallmark Cards, with over two decades of experience in product development, brand management, and digital innovation. She is known for her authentic leadership and personal story of resilience after a boating accident. Lindsey is also a speaker and author, passionate about meaningful connections and consumer insights.

Lindsey Roy's Work History

Lindsey Roy has spent over 20 years leading teams in innovation, digital development, and product merchandising at Hallmark Cards. She became one of the youngest VPs in the company's history and now serves as SVP Strategy & Brand.

• 2023-01 - SVP Strategy & Brand, Hallmark Cards
• 2019-09 - 2023-08 - Senior Vice President Consumer Experience and CMO, Hallmark Cards
• 2017-01 - 2019-09 - Vice-President Hallmark Greetings Marketing, Hallmark Cards
• 2014-12 - 2016-12 - Vice President Hallmark Home and Gifts, Hallmark Cards
• 2010-04 - 2014-11 - Vice President, Innovation Platforms, Hallmark Cards
• 2008 - 2010 - General Manager, Digital Product Development, Hallmark Cards
• 2000 - 2008 - Product Management, Innovation Positions, Hallmark Cards

Lindsey Roy's Education

Lindsey Roy holds a Bachelor of Applied Science in Advertising & Journalism from Kansas State University, obtained between 1995 and 1999.

• Kansas State University - Bachelor of Applied Science in Advertising & Journalism (1995 - 1999)

How to Reach Lindsey Roy?

You can reach Lindsey Roy at *******@hallmark cards.com or by calling +1 **********. To get Lindsey Roy's contact information and other B2B leads like this, sign up for a free account at Anybody.com.