Meet Jacob Hawkins, Forever 21 CMO

Jacob Hawkins's Work History

Jacob Hawkins has built a diverse career in retail and digital marketing, leading large teams and transforming brand strategies across major retail companies. His expertise spans e-commerce, omni-channel, customer engagement, and digital innovation, making him a prominent leader in the industry.

• Mar 2025 — Chief Marketing and Digital Officer, Five Below
• Feb 2022 - Nov 2024 — Chief Marketing, Digital and Omni Officer, Forever 21
• May 2019 - Dec 2021 — Chief Marketing and Digital Officer, Belk
• Sep 2017 - May 2019 — Senior Vice President Omni Digital Ecommerce, Belk
• Oct 2015 - Sep 2017 — GM North America Goods, Groupon
• Sep 2010 - Oct 2015 — VP Ecommerce, Aeropostale
• Apr 2010 - Sep 2010 — SVP Customer Experience & Operations, Ideel Inc
• Jul 2008 - Apr 2010 — Senior Vice President Supply Chain, Overstock.com

Jacob Hawkins's Education

Jacob Hawkins holds a Master's degree in Business from the University of Utah and a BA in Business from Brigham Young University. He has also completed an Executive MBA at the University of Denver's Daniels College of Business.

• University of Utah — Masters in Business (2000 - 2001)
• Brigham Young University — BA in Business (1997 - 1999)

How to Reach Jacob Hawkins?

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