Meet Jacob Hawkins, Forever 21 CMO — Bio + How to Reach Out

Last updated: 2025-12-13

Who is Jacob Hawkins?

Jacob Hawkins is a seasoned marketing executive with extensive experience in digital, omni-channel, and retail marketing. Currently serving as the Chief Marketing, Digital, and Omni Officer at Five Below, he has previously held key roles at Forever 21, Belk, Groupon, Overstock.com, and Aeropostale. Hawkins is known for driving growth, brand revitalization, and innovative marketing strategies.

Jacob Hawkins's Work History

Jacob Hawkins has built a diverse career in retail and digital marketing, leading large teams and transforming brand strategies across major retail companies. His expertise spans e-commerce, omni-channel, customer engagement, and digital innovation, making him a prominent leader in the industry.

• Mar 2025 - Chief Marketing and Digital Officer, Five Below
• Feb 2022 - Nov 2024 - Chief Marketing, Digital and Omni Officer, Forever 21
• May 2019 - Dec 2021 - Chief Marketing and Digital Officer, Belk
• Sep 2017 - May 2019 - Senior Vice President Omni Digital Ecommerce, Belk
• Oct 2015 - Sep 2017 - GM North America Goods, Groupon
• Sep 2010 - Oct 2015 - VP Ecommerce, Aeropostale
• Apr 2010 - Sep 2010 - SVP Customer Experience & Operations, Ideel Inc
• Jul 2008 - Apr 2010 - Senior Vice President Supply Chain, Overstock.com

Jacob Hawkins's Education

Jacob Hawkins holds a Master's degree in Business from the University of Utah and a BA in Business from Brigham Young University. He has also completed an Executive MBA at the University of Denver's Daniels College of Business.

• University of Utah - Masters in Business (2000 - 2001)
• Brigham Young University - BA in Business (1997 - 1999)

How to Reach Jacob Hawkins?

You can reach Jacob Hawkins at *******@forever 21.com or by calling +1 **********. To get Jacob Hawkins's contact information and other B2B leads like this, sign up for a free account at Anybody.com.