Meet Julie Felss Masino, Cracker Barrel COO — Bio + How to Reach Out

Last updated: 2025-11-14

Who is Julie Felss Masino?

Julie Felss Masino is the President and CEO of Cracker Barrel, with over 30 years of experience in the restaurant and retail industries. She has held leadership roles at Taco Bell, Mattel, Sprinkles Cupcakes, and Starbucks. Masino is recognized for driving innovation and growth in well-known brands.

Julie Felss Masino's Work History

Julie Masino has a extensive career in the restaurant and retail sectors, leading major brands and driving strategic growth initiatives. She became CEO of Cracker Barrel in July 2023 and joined the company's board in November 2023.

• 2023-07-01 - President and Chief Executive Officer, Cracker Barrel
• 2020-01-01 - 2023-06-30 - President, International, Taco Bell
• 2018-01-01 - 2019-12-31 - President, North America, Taco Bell
• 2017-04-01 - 2018-01-01 - President, SVP and GM, Fisher-Price, Mattel
• 2014-01-01 - 2017-01-01 - CEO, Sprinkles Cupcakes
• 2002-01-01 - 2014-01-01 - Various leadership roles, Starbucks

Julie Felss Masino's Education

Julie Masino holds a Bachelor of Arts in communications from Miami University in Ohio. She has also completed executive education programs at top business schools.

• Miami University - Bachelor of Arts in Communications (unknown - unknown)

How to Reach Julie Felss Masino?

You can reach Julie Felss Masino at *******@cracker barrel.com or by calling +1 **********. To get Julie Felss Masino's contact information and other B2B leads like this, sign up for a free account at Anybody.com.