Meet Sarah Lane, CarMax CMO — Bio + How to Reach Out

Last updated: 2025-11-25

Who is Sarah Lane?

Sarah Lane is the Chief Marketing Officer at CarMax, responsible for brand development, growth strategies, and digital transformation. She has a 20-year career in marketing, leading diverse teams and initiatives to enhance customer experience and brand positioning.

Sarah Lane's Work History

Sarah Lane has held various marketing roles at CarMax, including Vice President and SVP, and was promoted to CMO in 2023. She has led major projects such as CarMax’s digital transformation and brand repositioning, and has a background in analytics, brand management, and customer experience.

• Aug 2023 - Senior Vice President and Chief Marketing Officer, CarMax
• May 2017 - Aug 2023 - Vice President, Marketing, CarMax
• Dec 2014 - Apr 2017 - Assistant Vice President, Marketing Strategy, CarMax
• Feb 2012 - Dec 2014 - Assistant Vice President, Consumer Insights and Analytics, CarMax
• Nov 2008 - Feb 2012 - Director, Marketing Strategy and Consumer Insights, CarMax
• Jun 2006 - Nov 2008 - Manager, Marketing Strategy, CarMax
• Jul 2005 - Jun 2006 - Senior Analyst, CarMax
• Jan 2003 - Jul 2005 - Media Planner / Analyst, CarMax

Sarah Lane's Education

Sarah Lane earned a BA in Music and Journalism from the University of North Carolina at Chapel Hill and an MBA from Duke University’s Fuqua School of Business.

• University of North Carolina at Chapel Hill - BA in Music/Journalism (1997 - 2001)
• Duke University - The Fuqua School of Business - MBA (2007 - 2008)

How to Reach Sarah Lane?

You can reach Sarah Lane at *******@carmax.com or by calling +1 **********. To get Sarah Lane's contact information and other B2B leads like this, sign up for a free account at Anybody.com.