Meet Alyssa Callahan, bp CMO

Alyssa Callahan's Work History

Alyssa Callahan has over 15 years of experience managing innovative marketing strategies for top-tier companies. She has held senior roles at L'Oréal, Wyndham Hotels & Resorts, and TravelCenters of America before joining bp, where she now leads marketing initiatives in North America.

• 2025-01 — VP Marketing, Mobility & Convenience Americas, bp
• 2023-11 - 2024-12 — VP Marketing, TravelCenters of America, bp
• 2023-05 - 2023-11 — AVP of CRM Activation, L'Oréal
• 2021-08 - 2023-05 — Director, Loyalty, L'Oréal
• 2021-03 - 2021-08 — Director, Loyalty Acquisition, Wyndham Hotels & Resorts
• 2018-07 - 2021-03 — Senior Manager, Loyalty Program Management & Innovation, Wyndham Hotels & Resorts
• 2016-01 - 2018-07 — Marketing Manager, Wyndham Destinations
• 2014-09 - 2015-12 — Marketing Manager, Toys R Us
• 2011-11 - 2014-08 — Associate Manager, CRM & Loyalty, Aeropostale
• 2010-10 - 2011-10 — Assistant Manager, Customer Experience, Aeropostale
• 2009-11 - 2010-10 — Assistant Store Manager, Nike

Alyssa Callahan's Education

Alyssa Callahan earned a Bachelor's Degree in Economics from Drew University. She also holds a CM1 Certificate from General Assembly and is a DMA Certified Marketing Professional.

• Drew University — Bachelor's Degree in Economics (2004 - 2008)

How to Reach Alyssa Callahan?

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