Meet Charl Bassil, BBC CMO — Bio + How to Reach Out

Last updated: 2025-11-25

Who is Charl Bassil?

Charl Bassil is the Chief Brand Officer at BBC, responsible for developing and executing the BBC's brand strategy in a digital-first environment. He has over 20 years of experience in growing brands across FMCG, beverage, and media sectors, with a focus on brand growth, turnaround, and innovation.

Charl Bassil's Work History

Charl Bassil has a diverse career spanning FMCG, management consulting, beverage, and media industries. He has held leadership roles in global brands, including Absolut Vodka, Pernod Ricard, and SABMiller, before joining the BBC. His expertise lies in brand strategy, growth, and digital transformation.

• 2024-03-01 - Chief Brand Officer, BBC
• 2018-12-01 - 2023-12-01 - Global Chief Marketing Officer (CMO), Absolut Vodka
• 2013-03-01 - 2018-11-01 - Senior Marketing Director, Pernod Ricard
• 2012-08-01 - 2013-03-01 - General Manager - Carling Black Label, SABMiller

Charl Bassil's Education

Charl studied Engineering in South Africa and Marketing in the USA and France. He has completed leadership and marketing programs at INSEAD, Harvard Business School, and Northwestern University Kellogg School of Management.

• INSEAD - Leadership Development Programme in Organizational Leadership (2015 - 2015)
• Harvard Business School - Strategic Marketing Management in Marketing (2011 - 2011)
• Northwestern University - Kellogg School of Management - Consumer Marketing Strategy in Marketing (2007 - 2007)

How to Reach Charl Bassil?

You can reach Charl Bassil at *******@bbc.com or by calling +1 **********. To get Charl Bassil's contact information and other B2B leads like this, sign up for a free account at Anybody.com.