Meet Charl Bassil, BBC CMO

Charl Bassil's Work History

Charl Bassil has a diverse career spanning FMCG, management consulting, beverage, and media industries. He has held leadership roles in global brands, including Absolut Vodka, Pernod Ricard, and SABMiller, before joining the BBC. His expertise lies in brand strategy, growth, and digital transformation.

• 2024-03-01 — Chief Brand Officer, BBC
• 2018-12-01 - 2023-12-01 — Global Chief Marketing Officer (CMO), Absolut Vodka
• 2013-03-01 - 2018-11-01 — Senior Marketing Director, Pernod Ricard
• 2012-08-01 - 2013-03-01 — General Manager - Carling Black Label, SABMiller

Charl Bassil's Education

Charl studied Engineering in South Africa and Marketing in the USA and France. He has completed leadership and marketing programs at INSEAD, Harvard Business School, and Northwestern University Kellogg School of Management.

• INSEAD — Leadership Development Programme in Organizational Leadership (2015 - 2015)
• Harvard Business School — Strategic Marketing Management in Marketing (2011 - 2011)
• Northwestern University - Kellogg School of Management — Consumer Marketing Strategy in Marketing (2007 - 2007)

How to Reach Charl Bassil?

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