Meet Erika Serow, Bain & Company CMO — Bio + How to Reach Out

Last updated: 2025-12-16

Who is Erika Serow?

Erika Serow is the Chief Marketing Officer at Bain & Company, with over 20 years of retail and marketing experience. She has previously served as President and US CEO of Sweaty Betty and has worked closely with senior executives across the retail spectrum. Erika holds an MBA from Stanford and a bachelor's from Duke University.

Erika Serow's Work History

Erika Serow rejoined Bain & Company as Chief Marketing Officer after serving as President and US CEO of Sweaty Betty. She first joined Bain in 1995 and has held various leadership roles, including heading the Americas Retail practice. Her career spans advisory, retail, and marketing leadership, with a focus on brand strategy and digital transformation.

• 2019 - Partner and Chief Marketing Officer, Bain & Company
• 2016 - 2017 - President, Sweaty Betty
• 2006 - 2015 - Partner and Head of Americas Retail Practice, Bain & Company
• 1998 - 2003 - Consultant/Associate Consultant/Manager, Bain & Company

Erika Serow's Education

Erika holds an MBA from Stanford University Graduate School of Business and a bachelor's degree from Duke University.

• Stanford University Graduate School of Business - MBA
• Duke University - Bachelor of Arts (BA) in Sociology, Italian

How to Reach Erika Serow?

You can reach Erika Serow at *******@bain & company.com or by calling +1 **********. To get Erika Serow's contact information and other B2B leads like this, sign up for a free account at Anybody.com.