Meet Rachel Eyre, Asda CMO

Rachel Eyre's Work History

Rachel Eyre has a strong background in grocery retail and marketing, having held senior roles at Morrisons, Sainsbury's, and Barclays. She joined Asda as Chief Customer Officer in August 2025 to lead customer-focused strategies.

• 2025-08 — Chief Customer Officer, Asda
• 2021-04 - 2025-08 — Chief Customer and Marketing Officer, Morrisons
• 2019-09 - 2021-04 — Group Director of Brand Comms and Creative, Sainsbury's
• 2013-07 - 2015-07 — Chief of Staff, Director - Brand, Reputation, Citizenship & Marketing, Barclays
• 2011-02 - 2013-06 — Vice President, Brand Expression, Barclays

Rachel Eyre's Education

Rachel Eyre holds a Master of Philosophy in Linguistics from the University of Cambridge and an MBA from Imperial College Business School. She is multilingual and has a diverse educational background.

• University of Cambridge — Master of Philosophy (MPhil) - Distinction in Linguistics (2006 - 2007)
• Imperial College Business School — Master of Business Administration (MBA) - Distinction (2012 - 2013)

How to Reach Rachel Eyre?

You can reach Rachel Eyre at *******@asda.com or by calling +1 **********. To get Rachel Eyre's contact information and other B2B leads like this, sign up for a free account at Anybody.com.