Meet Rachel Eyre, Asda CMO — Bio + How to Reach Out

Last updated: 2025-11-08

Who is Rachel Eyre?

Rachel Eyre is the Chief Customer Officer at Asda since August 2025. She has extensive experience in senior marketing roles at Morrisons, Sainsbury's, and Barclays. Eyre is known for her leadership in retail marketing and customer engagement.

Rachel Eyre's Work History

Rachel Eyre has a strong background in grocery retail and marketing, having held senior roles at Morrisons, Sainsbury's, and Barclays. She joined Asda as Chief Customer Officer in August 2025 to lead customer-focused strategies.

• 2025-08 - Chief Customer Officer, Asda
• 2021-04 - 2025-08 - Chief Customer and Marketing Officer, Morrisons
• 2019-09 - 2021-04 - Group Director of Brand Comms and Creative, Sainsbury's
• 2013-07 - 2015-07 - Chief of Staff, Director - Brand, Reputation, Citizenship & Marketing, Barclays
• 2011-02 - 2013-06 - Vice President, Brand Expression, Barclays

Rachel Eyre's Education

Rachel Eyre holds a Master of Philosophy in Linguistics from the University of Cambridge and an MBA from Imperial College Business School. She is multilingual and has a diverse educational background.

• University of Cambridge - Master of Philosophy (MPhil) - Distinction in Linguistics (2006 - 2007)
• Imperial College Business School - Master of Business Administration (MBA) - Distinction (2012 - 2013)

How to Reach Rachel Eyre?

You can reach Rachel Eyre at *******@asda.com or by calling +1 **********. To get Rachel Eyre's contact information and other B2B leads like this, sign up for a free account at Anybody.com.