Meet Bjørn Gulden, adidas COO — Bio + How to Reach Out

Last updated: 2025-12-13

Who is Bjørn Gulden?

Bjørn Gulden is the CEO of adidas AG, based in Herzogenaurach, Germany. He has a background in business administration and extensive experience in the sportswear industry, including leadership roles at Puma and Pandora.

Bjørn Gulden's Work History

Bjørn Gulden has a long career in the sportswear and retail industries, holding senior management positions at adidas, Puma, Pandora, and Deichmann. Since January 2023, he has been the CEO of adidas AG, overseeing global brands and sourcing.

• 2013-01-01 - Chief Executive Officer, adidas AG
• 2013-01-01 - 2018-12-31 - CEO and Supervisory Board Member, Pandora
• 2000-01-01 - 2013-01-01 - Managing Director/President & CEO, Deichmann Group
• 1992-01-01 - 1999-12-31 - Various management positions, Senior Vice President of Apparel and Accessories, adidas
• 1999-01-01 - 2000-01-01 - Head of Product, Marketing and Sourcing, Helly Hansen

Bjørn Gulden's Education

Bjørn Gulden holds a Bachelor of Business Administration from the University of Rogaland, Norway, and an MBA from Babson Graduate School of Business, USA.

• University of Rogaland - Bachelor of Business Administration
• Babson Graduate School of Business - MBA

How to Reach Bjørn Gulden?

You can reach Bjørn Gulden at *******@adidas.com or by calling +1 **********. To get Bjørn Gulden's contact information and other B2B leads like this, sign up for a free account at Anybody.com.