Meet Bjørn Gulden, adidas CEO — Bio + How to Reach Out

Bjørn Gulden

Job Title

CEO at adidas

Contact Information

*******@adidas.com

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Last updated: 2025-12-13

Who is Bjørn Gulden?

Bjørn Gulden is the CEO of Adidas since January 2023. He is a Norwegian businessman and former professional football player, known for his leadership in the sportswear industry.

Bjørn Gulden's Work History

Gulden has nearly 30 years of experience in the sporting goods and footwear industry. He previously served as CEO of Puma and Pandora, and has held various management roles at Adidas, Helly Hansen, and Deichmann.

  • 1992 - 1999 - Senior Vice President of Apparel and Accessories, Adidas
  • 2000 - 2012 - Managing Director and CEO, Deichmann SE and Rack Room Shoes
  • 2012 - 2013 - CEO, Pandora
  • 2013 - 2022 - CEO, Puma
  • 2023-01-01 - CEO, Adidas

Bjørn Gulden's Education

Gulden earned a Bachelor of Business Administration from the University of Stavanger and an MBA from Babson College. He also played professional football in Germany and Norway.

  • University of Stavanger - Bachelor of Business Administration
  • Babson College - MBA

How to Reach Bjørn Gulden?

You can reach Bjørn Gulden at *******@adidas.com or by calling +1 **********. To get Bjørn Gulden's contact information and other B2B leads like this, sign up for a free account at Anybody.com.

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